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The Sales Review

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What Should I Use? A Microsite or LinkedIn Publishing For My Sales Reps?

Posted by Jamie Shanks on Apr 18, 2014 2:29:37 AM

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Average Person SucceedLinkedIn Publishing lets sales reps find relevant content, follow thought leaders and nurtures prospects.

Which ocean should you dip your toes?

By now you know I love the new LinkedIn Publishing tool. This tool solves multiple challenges for sales rep:

1. Where can I find awesome content to share with my buyers?

2. Where can I find the influencers and “rock stars” of my industry for future content?

3. How can I create a site that nurtures my buyers on best practices?

Let’s look at point #3.

Up until LinkedIn created the Publishing tool, innovators like IBM, XO Communications and Comcast had invested in building personal microsite for their sales reps. Why?

1. To give their sales reps a unique voice

2. To give their sales reps and company a dominate SEO opportunity (many websites working in harmony to power up the market)

3. To give socially savvy sales reps the opportunity to feast off the leads that come from their microsite.

LinkedIn Profile

The last point is really important. The really savvy companies, like XO Communications when we worked with them through these ideas, understand that a sales rep can have GATED content on their site. These gated content pieces drive direct opportunities from their contact submission forms.

Until now, that was your only option… until NOW!

Now a sales rep will have the opportunity to create a library of great articles on their LinkedIn Publishing site, with GATED content.

As you can see from the illustration below, I’ve gotten a great amount of traffic during the first few weeks of the beta program. I have 3,300 people following my content and many prospective buyers have been downloading assets. These are perfect leads!

The big question is, can this new tool by LinkedIn be an answer to social proximity possibilities?

If you’d like to talk about how to use LinkedIn for sales, please contact me at jamie@salesforlife.com.

9 Step Thumb10 Step Book Jamie Shanks Social Selling Talks

 

Jamie Shanks

Jamie Shanks

About the Author

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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