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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

You Are Who Your Profile Says You Are!

Posted by George Albert on May 16, 2013 11:55:47 AM

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So Why on Earth is it Still Incomplete?

With over 200 million users on LinkedIn it never ceases to amaze me when I need to convince someone of its viability as a platform to drive and grow business. With that size audience (less dormant, erroneous, and otherwise defunct accounts) you'd think something as simple as completing your profile to be a table stake. Surprisingly this is simply not the case - roughly 48.1% of all profiles remain incomplete without at least a representative image of the account owner. Check out the sample research of 50 random Account Managers that was conducted just a few months back by Sales for Life - Why Sales Reps Suck at Business Development?

Imagine handing out blank business cards, leaving voicemails without your name/number?

Fact is, your Linkedin profile (like it or not) is now officially your calling card. Especially for those individuals wanting to be successful over the next decade, the time to get this straightened out is now. In the age of Social Selling, it's no longer acceptable to leave a simple stone like that uncovered. Especially when it's as easy as uploading a picture and completing a few basic forms.

Like an old mentor of mine used to preach, "People only remember the things you didn't do." So go get it done.

The Bottom Line

If you are not on top of your own online presence, the perception you are sharing with your prospective buyers is that you are not an expert. Why would you open the door for your competitors like that? One thing to remember, in your buyer’s eye, perception is reality! What is your reality? Download our42 LinkedIn Inside Sales Tips as a starting point to your online presence.

If you would like some additional guidance on how to become an important presence in your buyers mind, feel welcome to use the button below to set a time for us to discuss the mastery of connecting with your buyers online.

Robert Kavanagh
Robert Kavanagh

George Albert

George Albert

About the Author

George brings over 20 years of Sales and Marketing Experience helping companies from start-ups to fortune 500 solve their complex revenue generation systems.

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