<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2312226862355587&amp;ev=PageView&amp;noscript=1">
The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Finding New Life In Old Friends: Making Money With LinkedIn Alumni

Posted by Jamie Shanks on Oct 6, 2014 1:04:04 PM


Social Selling
The video below describes the perfect way to start new conversations via LinkedIn; an overview on how to leverage one of its most powerful features: LinkedIn Alumni.

How does it work?

Have you ever heard of the “Sphere of Influence”? It’s a simple process of identifying buyers that are most likely to want to engage with you, based on a shared experience. Your personal Sphere of Influence included people that went to your University or College. You shared the same bars, libraries, restaurants, and rituals. This shared experience is the same reason why travelers from a country all migrate to find other travelers from their same country, because they can relate to one another.

How can it be applied to sales?

In the LinkedIn Alumni feature, you can search for second degree connections that attended your school, within the companies you want, and in the job functions you seek. Once you’ve developed your ideal list, you can identify people in your first degree connections that would be ideal to INTRODUCE you to these people.

1. You have a shared life experience with that second degree connection
2. You have a shared TRUST factor with the Introducer, your shared first degree connection
This is one of the fastest ways to open a difficult door in an organization.

Jamie Shanks Social Selling Talks9 Step Thumb12 Step Book

Jamie Shanks

Jamie Shanks

About the Author

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Subscribe to Email Updates

New Call-to-action
New call-to-action

Follow Us

Latest Blog Posts

Upcoming Events

Next Webinar your way!

Well, we understand your excitement and promise to come back with another big event shortly. Till then just stay in touch!

Posts by Topic

see all