Subscribe to our blog for daily Social Selling content: https://salesforlife.com/blog When it comes to Social Selling, I’ve seen it all. So I’m not easily surprised. But on a recent call I had with Renee Ducre, Director of Digital Marketing, IBM Commerce, Mobile, and Social at IBM, she was describing one of the major benefits of Social Selling, and what she said threw me for a loop. She said that one of Social Selling’s biggest benefits is its ability to lower customer support costs at the enterprise level.
