“I love it when I receive cold calls.” – said nobody.

The numbers don’t lie, less than 2% of cold calls actually result in a meeting. As buyers continue to go online to perform their research, cold calls just continually drop in effectiveness. The modern buyer is social and digital savvy, this presents them with the power of information. That’s why content helps solve your buyer’s challenges with the right insights.

Check out this infographic below by SAP and you should replace cold calling with content.

Content Marketing Cold Calling Infographic

Daniel Ku

Author: Daniel Ku

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

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