Tynan Fischer, Chief Operating Officer at NH Learning Solutions“A lot of people think that any online or social media process is just Facebook time.”

Tynan Fischer, Chief Operating Officer at NH Learning Solutions, believes the value of any Social Selling initiative in an enterprise has to start from the top down with an emphasis on sales and marketing alignment. It’s a necessity, he says, for both sales and marketing to speak about what’s working and what’s not. The key is to create a two-way street of communication revolving around content. In his experience, it is important to understand how to use content and most importantly, how to align content to the buyer’s journey.

As a provider of training services for large tech companies, NH Learning Solutions’ developed its own internal Social Selling program. Although it was successful, Tynan felt that the program was missing something. That something was found when he asked himself the question, “How do we align with marketing?” With that question, there was a realization that the key to digital transformation is a true sales and marketing alignment. Without this in place, organizations are just getting a huge miss by not driving the right leads and opportunities from content.

So how did Tynan and NH Learning Solutions solve this issue? What steps did they take to step pass their standstill and what steps can you take to ensure your company aligns sales and marketing into a single revenue-generating machine? Check out the video below to learn more.

{{cta(‘ec55a9f6-f4e1-449d-870d-899a003e60a8’)}}

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Feb 18, 2020 8:00 am
CEO Summit: What 46 Different CEOs Wanted Their Sellers To Do

I was in Nelson, British Columbia recently for an extreme skiing trip in the Selkirk Mountains. I had the opportunity to live on top of Baldface Mountain for a week with 46 other CEOs, and it was incredible to listen to the pitfalls, challenges, best practices, and opportunities in each of their businesses.

Feb 11, 2020 12:25 pm
Starting The Year at Zero: You’re Behind. Now What?

I’ve been fielding a lot of questions and calls over the last few weeks – and there’s no question that every Chief Revenue Officer is panicked. Outside of their annual referring revenue (the billings they need to protect from the core), there’s always a gap, and they all have to start at zero every year … Continue reading “Starting The Year at Zero: You’re Behind. Now What?”

Feb 4, 2020 8:00 am
Management Crisis: Converting the Sales Manager Into a Coach

Lately, we keep hearing time and again from customers that frontline sales managers are falling down at a pace that is clearly a four-alarm fire! I back what people have been saying on podcasts and webinars I’ve engaged with about a management crisis, and agree with them. There’s no question that frontline sales managers – … Continue reading “Management Crisis: Converting the Sales Manager Into a Coach”

Jan 21, 2020 7:00 am
You Don’t Have A Prospecting Methodology. Now What?

We’ve just entered the 2020s, and for the last two months, we’ve been fielding calls from companies planning their 2020 kickoffs and sales training. As we dove into their existing sales processes and methodologies, we’ve found that many of these processes and methodologies have been acquired from third-party sales training companies like Sandler, Corporate Visions, … Continue reading “You Don’t Have A Prospecting Methodology. Now What?”