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Probability of Success Based On Warmth of Call [Infographic]

Sales for Life Admin
Sales for Life Admin

Cold calling vs social selling: what approach sees better results? There might be a long-standing debate in the market, but numbers don’t lie.

Social and digital can quickly heat up outreach, accelerating success for your sales team. Don’t believe us? Check out some of these stats:

– 90% of B2B decision makers never respond to cold outreach Tweet: 90% of B2B decision makers never respond to cold outreach @MySales4Life https://ctt.ec/WMR6i+

– Call back rates are <1% and <24% sales emails opened Tweet: Call back rates are less than 1% and less than 24% sales emails opened @MySales4Life https://ctt.ec/2f5D2+

– Your sales team has a 56% greater chance to reach quota if you engage buyers before they contact a seller Tweet: Sales has a 56% greater chance to reach quota if you engage buyers before they contact sellers @MySales4Life https://ctt.ec/K80en+

The following infographic illustrates data from TOPO, Sales Benchmark Index, InsideSales.com and Salesforce. Enjoy.

*We’re not saying the phone doesn’t work, we’re just saying there are other technologies and strategies to enhance on-the-phone effectiveness. It’s about a blended approach. One that integrates all selling strategies in one.

Probability of Success Based On Warmth of Call Infographic

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