Without the right training and reinforcement, your sales team is simply letting money wash down the drain. Why? Because sales professionals lose 50% of what they’ve learned in just five weeks. This stat might be hard to swallow, but it’s the reality that sales teams have come to accept and it needs to be addressed.

The average amount to hire a sales pro is $10-15,000 compared to the average spend on sales training per employee which is merely $2,000.

The numbers don’t lie. When training is done right here are the outcomes:

  • When sales employees receive coaching and reinforcement, they see a 4X ROI on training. (Click to Tweet)

  • When sales professionals receive consistent coaching, this lead to 73% quota attainment. (Click to Tweet)

  • When post-training reinforcement is offered, 20% of sales pros meet their quota. (Click to Tweet)

It’s important to acknowledge the various benefits of each training approach by looking at their strengths and weaknesses. Successful training should keep your sales team engaged and ensure they are constantly staying on top of it or else it’ll inevitably fail. Post-training reinforcement leads to a 34% more new sales hires achieving the quota. And it has to adopted in bite-sized chunks.

It’s not a one and done event. Your sales professionals can’t walk away thinking, “That was a great training session but I don’t recall everything I learned after a long day.”

Check out this infographic by Knowledge anywhere below on why ongoing sales training is necessary for quota attainment.

Sales Training Infographic

Daniel Ku

Author: Daniel Ku

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

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