It’s no secret: cold calling, traditional emails and other interruptive sales strategies don’t work like they used to. Why? Because the internet has empowered the buyer, allowing them to do their own research without you.
The good news? Buyers still need you, just not in the way you think. Rather than reaching out to them, you need to position yourself as an expert in your industry, subject area, and their company. You need to make buyers come to you.
So, how do you do this? Watch the video below to find out how social helps you reach buyers earlier in their journey.