The modern B2B buyer has changed — what can your organization do about it? 

It seems every month a new report is out showing sales teams that use social correctly see better results in terms of client relationships, pipeline gain and revenue growth. We’ve compiled the latest from including Forrester, CEB, CSO Insights and many more into an easy-to-watch videographic. Some highlights:

  • 84% of B2B leaders use social in their purchasing decision [Click to Tweet]

  • Those who use social see 54% deeper relationships with clients compared to non-social sellers (all other respondents of the study) [Click to Tweet]

  • Those who use social see 27% better conversion rates than non-social sellers [Click to Tweet]

Enjoy, and feel free to share.  

 Sources:

1) Forrester Research, The B2B Sales Force Digital Reboot, 2015

2)CEB, Winning Consensus-Based Sales, 2015

3) IDC, Social Buying Meets Social Selling: How Trusted Networks Improve The Purchase Experience, 2014

4) CSO Insights, Why Aligning Your Social Strategies Is Key To Social Selling Performance, 2016

5) Sales Benchmark Index, How To Make Your Numbers, SCO 7th Annual Research Project, 2014

6) Sales for Life, State of Social Selling in 2016, 2016

Julia Manoukian

Author: Julia Manoukian

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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