reaching-modern-buyer-2.jpgThe modern B2B buyer has changed — what can your organization do about it? 

It seems every month a new report is out showing sales teams that use social correctly see better results in terms of client relationships, pipeline gain and revenue growth. We’ve compiled the latest from including Forrester, CEB, CSO Insights and many more into an easy-to-watch videographic. Some highlights:

  • 84% of B2B leaders use social in their purchasing decision [Click to Tweet]

  • Those who use social see 54% deeper relationships with clients compared to non-social sellers (all other respondents of the study) [Click to Tweet]

  • Those who use social see 27% better conversion rates than non-social sellers [Click to Tweet]

Enjoy, and feel free to share.  

 Sources:

1) Forrester Research, The B2B Sales Force Digital Reboot, 2015

2) CEB, Winning Consensus-Based Sales, 2015

3) IDC, Social Buying Meets Social Selling: How Trusted Networks Improve The Purchase Experience, 2014

4) CSO Insights, Why Aligning Your Social Strategies Is Key To Social Selling Performance, 2016

5) Sales Benchmark Index, How To Make Your Numbers, SCO 7th Annual Research Project, 2014

6) Sales for Life, State of Social Selling in 2016, 2016 

{{cta(‘ec55a9f6-f4e1-449d-870d-899a003e60a8’)}}

 
Julia Manoukian

Author: Julia Manoukian

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

Leave a Reply

Login First!

Related Blogs

Dec 3, 2019 6:10 am
What skill-based capabilities are your sales enablement teams mastering in the 2020s?

Times are changing for sales enablement, and it’s not good news. The sales enablement function is at a crossroads. Why? What we’re seeing is an out-with-the-old, in-with-the-new type mentality regarding sales enablement leaders. Unfortunately, sales enablement has been an afterthought for many organizations, and is treated as a second-class citizen inside the sales function. It … Continue reading “What skill-based capabilities are your sales enablement teams mastering in the 2020s?”

Nov 29, 2019 10:00 am
Why are you so afraid to “pull your reps out of the field”?

I’ve probably have heard the above statement 20 or 30 times per year for the last seven years. Whether we’re planning kickoffs, doing business reviews, or any kind of live, virtual, or on-demand training programs, sales leaders give me the same excuse time and time again, no matter what the industry: I DON’T WANT TO … Continue reading “Why are you so afraid to “pull your reps out of the field”?”

Sep 20, 2019 1:04 pm
Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things:

Aug 30, 2019 1:00 pm
Train The Trainer: What Most Sales Enablement Strategies Are Missing

After seven years of working with 350-400 customers, it recently dawned on me that there’s a fundamental flaw in the sales training industry. For context, consultants like us typically go into market and provide sales leaders with basic training on how to be a coach of modern, digital sales skills. We then train the sellers … Continue reading “Train The Trainer: What Most Sales Enablement Strategies Are Missing”