Social Selling With Twitter

You’re invited to throw out the ceremonial first pitch at a Major League Baseball game. How do you prepare for the moment when a crowded stadium is watching you?

Some people, even those with prior baseball experience, will crumble under the pressure.

What should be a routine act – throwing a baseball 60 feet – morphs into an embarrassing situation where the ball sails over the catcher, or worse yet, falls woefully short and rolls meekly towards home plate.

Others rise to the challenge and deliver the pitch right over the plate, like they’ve been playing the game their whole lives – even if they haven’t.

The difference? Preparation and practice.

Consider the LinkedIn connection request as your metaphorical ceremonial first pitch.

Your potential buyers and prospects are seated among the stadium full of fans. All eyes are upon you, the sales professional, as you stroll to the mound, ready to begin your interaction.

Can you make the pitch that sets the tone for your buyer relationship?

Just as a soft underhand toss will get the job done, a blind or generic LinkedIn connection request invitation may be accepted, but most likely not.

Wouldn’t you rather groove a fastball and pop that catcher’s mitt?

That’s what a well-researched, non-salesy LinkedIn invitation will do – hit the target every time and earn the applause of those who matter – your buyers and potential prospects.

Learn more about effective messaging strategies and how to connect with influencers during our weekly Twitter chat, which continues every Wednesday at 12 p.m. ET.

To register and join in the discussion, click here.

5 Questions for #S4LSocial – 12 p.m. ET Wednesday, July 23

Q1: What type of research should be conducted before you send a connection request to a potential buyer/prospect on LinkedIn?

Q2: Is there a best time to send a LinkedIn connection request to maximize chances of acceptance by the recipient?

Q3: What are some common mistakes people make when sending a LinkedIn connection request?

Q4: What is the best way to approach a key decision maker or influencer on LinkedIn?

Q5: What are the benefits of expanding your LinkedIn network?

Kevin Thomas Tully

See you Wednesday at 12 p.m. ET on Twitter at S4LSocial. For those of you who are new, I moderate the chat and you can find me at @kevinttully.

 

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Feb 25, 2020 8:00 am
Post-Sales Kickoff Prospecting Slump? Now What?

We’re approaching the end of sales kickoff season. Companies have brought their sales teams together, and have started planning new go-to-market strategies. They’ve added new product features, benefits, and new territory plans to their sales bags. With the best companies (unfortunately, most companies don’t do this enough), there is a new skills-based learning deployed at … Continue reading “Post-Sales Kickoff Prospecting Slump? Now What?”

Feb 18, 2020 8:00 am
CEO Summit: What 46 Different CEOs Wanted Their Sellers To Do

I was in Nelson, British Columbia recently for an extreme skiing trip in the Selkirk Mountains. I had the opportunity to live on top of Baldface Mountain for a week with 46 other CEOs, and it was incredible to listen to the pitfalls, challenges, best practices, and opportunities in each of their businesses.

Feb 11, 2020 12:25 pm
Starting The Year at Zero: You’re Behind. Now What?

I’ve been fielding a lot of questions and calls over the last few weeks – and there’s no question that every Chief Revenue Officer is panicked. Outside of their annual referring revenue (the billings they need to protect from the core), there’s always a gap, and they all have to start at zero every year … Continue reading “Starting The Year at Zero: You’re Behind. Now What?”

Feb 4, 2020 8:00 am
Management Crisis: Converting the Sales Manager Into a Coach

Lately, we keep hearing time and again from customers that frontline sales managers are falling down at a pace that is clearly a four-alarm fire! I back what people have been saying on podcasts and webinars I’ve engaged with about a management crisis, and agree with them. There’s no question that frontline sales managers – … Continue reading “Management Crisis: Converting the Sales Manager Into a Coach”