Cold Calling

Although the business card has yet to disappear, your LinkedIn profile serves as the de facto digital paper equivalent.

What does your LinkedIn profile say about you? More importantly, what does it say to your buyers?

If your target buyer persona acts like a vampire exposed to sunlight at the sight of your profile, it’s time for a change.

My colleague Dave Howe opened the discussion with a thorough analysis of the LinkedIn profiles from more than 100 sales leaders. What he found may surprise you.

Avoid the wooden stake through your LinkedIn heart. Learn great tips how to leverage Social Selling and optimize your LinkedIn profile during our weekly S4LSocial Twitter chat, which continues every Wednesday at 12 p.m. ET.

To register and join in the discussion, click here.

5 Questions for #S4LSocial – 12 p.m. ET Wednesday, May 21

Q1: What role does your LinkedIn profile play in Social Selling?

Q2: What are the essential components that a LinkedIn profile should include? Why?

Q3: What is the optimal order in which the components of your LinkedIn profile should appear for your prospects?

Q4: What are some creative ways you’ve leveraged your LinkedIn profile to attract buyers? Share your stories.

Q5: Do you participate in LinkedIn publishing? Why/Why not?

Kevin Thomas Tully

See you Wednesday at 12 p.m. ET on Twitter at #S4LSocial. For those of you who are new, I moderate the chat and you can find me at @kevinttully

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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