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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

#S4LSocial: Optimizing LinkedIn

Posted by George Albert on May 20, 2014 6:22:42 AM


Cold CallingAlthough the business card has yet to disappear, your LinkedIn profile serves as the de facto digital paper equivalent.

What does your LinkedIn profile say about you? More importantly, what does it say to your buyers?

If your target buyer persona acts like a vampire exposed to sunlight at the sight of your profile, it’s time for a change.

My colleague Dave Howe opened the discussion with a thorough analysis of the LinkedIn profiles from more than 100 sales leaders. What he found may surprise you.

Avoid the wooden stake through your LinkedIn heart. Learn great tips how to leverage Social Selling and optimize your LinkedIn profile during our weekly S4LSocial Twitter chat, which continues every Wednesday at 12 p.m. ET.

To register and join in the discussion, click here.

5 Questions for #S4LSocial – 12 p.m. ET Wednesday, May 21

Q1: What role does your LinkedIn profile play in Social Selling?

Q2: What are the essential components that a LinkedIn profile should include? Why?

Q3: What is the optimal order in which the components of your LinkedIn profile should appear for your prospects?

Q4: What are some creative ways you’ve leveraged your LinkedIn profile to attract buyers? Share your stories.

Q5: Do you participate in LinkedIn publishing? Why/Why not?

Kevin Thomas Tully


See you Wednesday at 12 p.m. ET on Twitter at #S4LSocial. For those of you who are new, I moderate the chat and you can find me at @kevinttully

George Albert

George Albert

About the Author

George brings over 20 years of Sales and Marketing Experience helping companies from start-ups to fortune 500 solve their complex revenue generation systems.

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