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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

#S4LSocial Twitter Chat: The Cold Calling Conundrum

Posted by Kevin Thomas Tully on May 6, 2014 6:40:01 AM


Cold calling
During a recent conversation with a veteran sales representative, the issue of cold calling arose. “It’s just not working anymore,” the sales rep said with frustration. “There’s got to be a better way.”

There IS a better way. Learn great tips how to leverage Social Selling and come in from the cold during our weekly #S4LSocial Twitter chat, which continues every Wednesday at 12 p.m. ET.

To register and join in the discussion, click here.

Embrace the principles of Social Selling. Here’s a typical reaction of an executive to a sales rep who did not:

Cold call dead

Questions for #S4LSocial – 12 p.m. ET Wednesday, May 7

1. Are you still cold calling? Why/Why not?
2. What are some of the disadvantages of cold calling? Share your stories.
3. Is cold calling an effective B2B prospecting tool?
4. Do phone calls have a place in Social Selling?
5. How can we improve cold calling?

Kevin Thomas Tully


See you Wednesday at 12 p.m. ET on Twitter at #S4LSocial. For those of you who are new, I moderate the chat and you can find me at @kevinttully