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How To Be An Influencer: The 6 Principles Of Persuasion [Infographic]

Posted by Jose Sanchez on Jan 6, 2015 6:35:20 AM

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Understanding what motivates people helps us to better tailor our content and overall messaging to speak to their needs. The following infographic by Dr. Robert Cialdini's, Professor Emeritus of Psychology and Marketing at Arizona State University, describes six principles of persuasion that have proven to help businesses people become influencers and achieve their goals:

  • Reciprocity
  • Authority
  • Consistency
  • Liking
  • Consensus
  • Scarcity

These are all insights involved in any Social Selling process. If you're interested in applying them, pay close attention to the visual below.

How To Influence & Persuade Infographic

Jose Sanchez

Jose Sanchez

About the Author

Jose focuses on creating incredible content and a unique experience for Sales for Life’s audience. He is a seasoned professional with 10 years of work in B2B marketing and cross-platform content with a design edge.

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