World-class organizations who look to remain competitive in today's digitally-driven business world share one thing in common. They made sales and marketing alignment a key priority because together they become a revenue generating machine. But how do you close the gap between these two departments and adapt your existing sales practices?
These companies are reaping the benefits of a successful sales enablement program. This function works across traditional organizational boundaries and improves success rates for sales and marketing. Fortune 500 companies that report a strong sales enablement program also witness 15.3% growth.
Check out the infographic by DK New Media and TinderBox on how businesses can close the gap between sales and marketing through sales enablement.