We all know the age old saying "knowledge is power" and this statement holds true when it comes to books, especially for sales. No matter where you're obtaining your knowledge from, it's extremely important you commit to consistent learning. I'll admit, I'm an Audibles guy so when I'm driving to the office, I'll indulge in a good audiobook plus it helps sooth the woes of early morning traffic.
In this blog, I'm going to share with you my top 4 must-read books for achieving success in your sales career. These 4 books have really helped shape my mindset around topics such as sales coaching, business leadership, sales and marketing integration, and scalable businesses. I'm hoping you'll take a look at some of these gems and you'll learn as much as I did.
1. Sales Acceleration Formula
If you're a sales leader then this is a must-read for you. Written by HubSpot's Chief Revenue Officer, Mark Roberge, this book speaks about going from 0 to a 100, literally. Roberge shares his methodology on building a $100 million business from $0. His insight on growing a scalable business and sales really gave me a lot of insight on the dynamics of sales and marketing integration. Especially at the top of the funnel and how inbound can help the conversion process as well as how to really get your Sales Development Reps fired up.
2. Welcome To The Funnel
If you're a sales professional or a leader, this book will really help you get into the mindset of a marketer. I just finished this book around a few months ago and Welcome To The Funnel by Jason Miller really helped me grasp a new an understanding on how to leverage content for sales. Miller shared a lot of great insight and practical tactics on how to really accelerate revenue. If you're new to content marketing for your business, this will really help you digest what may seem overwhelming at first.
3. Let's Get Real or Let's Not Play
This book is an oldie but definitely a goodie. I'm a big fan of Franklin Covey, especially the Big Rocks method we use in our business. This book is great for sales professionals who want to succeed and want their buyers to be just as successful as well. It's not about you, it's about the benefits you can bring to your buyers whether it be reducing costs or accelerating revenue. If the buyer isn't ready, disqualify them early, there's no point in spinning your wheels.
4. Coaching Salespeople Into Sales Champions
This is a book I'm currently listening to during my commute to work. It's a fantastic book for sales leaders. For me, I've taken many of the principles and applied them to the growth of our sales team. Used by many of the worlds top organization, Keith Rosen shares a lot of great knowledge into how effective coaching by turning your team into rockstars. At Sales for Life, as we continually grow, I've used some of these best practices and coaching methods to take our team to the next level.
So what's on your bookshelf? These four books have definitely helped shape my mind around many of the best practices of growing and scaling our business as well as accelerating revenue. I hope you'll take a look at some of these books and really empower your team with knowledge.