pic40The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.

But for many successful organizations, Sales and Marketing teams work together in tandem—in a symbiotic relationship where the members of each team are helping the other succeed. 

This creates a cycle of success:

  • Content performs better when buyer personas are grounded in actual buyers 
  • Marketing passes on more qualified leads to Sales
  • Sales gets content that they can actually use to handle objections and close deals

When it works, we call it “SMarketing” and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns.

“Up and to the right” is the slogan of SMarketing as you can see in the infographic below. 

pic41

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Forget coffee – content is for closers. Learn how to leverage content for sales enablement in our free eBook.

About the Designer

As a native of France, Quentin Zancanaro gained valuable experience in many areas of design including illustration, graphic and web design . Now, as a Graphic Designer at Uberflip, Quentin applies his versatile skill set to provide creative and innovative assets to promote the Uberflip brand.

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Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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