Social Media has become a key digital strategy for a vast majority of sales and marketing teams (70%+). But how are companies measuring the impact of Social Selling? Do they even see value in tracking those channels? For those who do gather Social Selling data, what results are they reporting so far? Is Social Selling driving actual revenue?
The following infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts.
- 89% of businesses report increased exposure and 75% report increased traffic as top benefits of social media.
- More than half of organizations who’ve been using social media for at least 4 years report it has helped them improve sales (64%).
- The majority of businesses in the US (50%+) doesn't feel the need to measure Social Selling ROI.