Sales Personalization Vs Sales Automation

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As technology evolves, sales tools have allowed users to reach to more people than ever before. But this ability to outreach at scale has come at a price, as automated approaches are offering little to no personalization or value.

So how can sales reps engage with potential customers at scale in a way that drives them to close, instead of driving them away?

Join Ron De Appolonia (Knowledge Transfer Specialist, Sales for Life), Tawheed Kader (Founder of ToutApp) and Cameron Brain (CEO, EveryoneSocial) for this session as they discuss why and how your sales team can find the common ground between automation and personalization, while also outreaching at larger volumes.

What You’ll Learn:

– The factors that determine the level of attention that each lead should receive

– Different ways to personalize your sales team’s outreach

– Successful examples of sales teams who send personalized messages at scale

Date: Tuesday, February 7th

Time: 2 PM EST / 11 AM PST

Duration: 30 minutes

Price: Free

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world. View all posts by Jamie Shanks

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