Selling on Twitter

Over 500 million tweets are sent every day on Twitter, but is selling on Twitter a possibility? Can sales reps really create and nurture their opportunities using Twitter? Absolutely.

Remember Mimoun Khalloufi from Spotfire in France?

Mimoun is a sales champion that’s been CRUSHING it with social selling. He’s an example of a sales rep that has truly embraced the power of social tools.

A few weeks back, Mimoun showed us how to drive new business using LinkedIn in a great blog post on 5 Steps to Social Selling in Europe!

Now it’s time for Twitter.

Follow these steps as a way of getting a decision-maker’s attention on Twitter. I’ve personally used these steps before with great success – using Twitter as a call-to-action to look out for an email, a voicemail or a LinkedIn message. These steps can make selling on Twitter an easy-to-follow process that gels very well with the rest of your sales tactics.

Step 1: Follow Your Targets on Twitter

Pretty simple. You should be following all your named accounts, hot prospects and clients on Twitter. Advanced Twitter users will also place these people into segmented Twitter Lists.

Follow Your Targets on Twitter

What is Social Selling

Step 2: Wait Until They Follow You Back

If the buyer doesn’t follow you back, your other option for the upcoming Step #3 is to write the person with a direct message (d @twitterhandle ……..) Remember, you need to include a “d” before their twitter handle name when sending your direct message.

Selling on Twitter

Step 3: Send Them a Direct Message

Both tweets and direct messages are just 140 characters long, so brevity is key! Use this as a call-to-action.

Twitter Messages

Step 4: Call On The Time Proposed

In the case of this Twitter message, Mimoun loves to use Twitter as a call-to-action to his timely call. The results are that meetings are being booked…. AND 2 projects have been identified!

This is just one example of how an innovative social seller is using Twitter to get results. There’s unquestionably thousands more.

Have I succeeded in peaking your interest in social selling? Book some time in my calendar to explore the possibilities further! What are you waiting for? You can also download one of the social selling guides below.

9 Step Thumb10 Step Book Jamie Shanks Social Selling Talk

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Dec 10, 2019 8:00 am
Overcoming Social Selling Objections From Your EMEA Leadership Team

Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the … Continue reading “Overcoming Social Selling Objections From Your EMEA Leadership Team”

Sep 20, 2019 1:04 pm
Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things:

Aug 30, 2019 1:00 pm
Train The Trainer: What Most Sales Enablement Strategies Are Missing

After seven years of working with 350-400 customers, it recently dawned on me that there’s a fundamental flaw in the sales training industry. For context, consultants like us typically go into market and provide sales leaders with basic training on how to be a coach of modern, digital sales skills. We then train the sellers … Continue reading “Train The Trainer: What Most Sales Enablement Strategies Are Missing”

May 28, 2019 2:04 pm
Let’s Talk Sales!

This Podcast is about the inspirational journey of Jamie Shanks, the CEO of Sales for life who has trained over 100 thousand personnel across various verticals in sales. He provided training in six continents in organizations such as Microsoft, Oracle, American Airlines, and many more! He has also authored highly acclaimed books such as Spear … Continue reading “Let’s Talk Sales!”