Sharing Content

As you wade into the waters of Social Selling, you will be sharing content about your company’s products and services. Sharing information is liberating, scary, but more than anything, fun. It will allow you to express your thoughts while gradually taking more of a leadership position online. This is your goal, and the journey to get there will take a while.

As your content becomes shared, liked and commented on, remember to keep the following fundamental rules in mind. Follow these and bypass the obstacles the rest of us had to face and learn about the hard way.

Implement these best practices today as you enter into the world of Social Selling.

Rule # 1: Stay Classy

As people consume your content they will begin to comment and chime in on subjects. Now remember, this is the internet. Not everyone will be your fan and not everyone will be nice. It is like real life but in digital bytes.

If someone makes a comment that irks you, resist your urge to call them out. As much as you may want to, do not enter into a long and drawn out back and forth with them. It will take attention away from your topic. Respectfully disagree and move on.

Additionally, do not bash any competitors. We all want to win but winning does not have to come at the cost of your dignity and self-respect. Engage with your competitors in spirited discussions but never go below the belt.

Rule # 2: Leave Carpet Bombing to the Army

Just because your company has a new product/service available, this does not give you the license to post in every one of your 50 groups on LinkedIn and go on a Twittering rampage. This will only result in one thing: you being blocked by the very prospects you are trying to get in front of.

Remember to treat your social media channels with respect. Be one with that force. It will yield you results over time.

Rule # 3: Customize, Don’t Standardize

Just as you would change your tactics on every prospect cold call, remember to also customize your Social Selling messaging. You do not need to be a PhD in creative writing. Every prospect is at a different stage in the buying cycle. Your ability to add relevancy and context in their path will help differentiate you.

If competitors are sending direct mail post cards while you chime in on a question your prospects may be asking, who has a greater chance of being seen?

The Bottom Line

We have developed solid best practices that you can begin to implement right away. For these and other helpful techniques, feel free to contact me with the link below.
Amar Sheth

CTA

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Blogs

Sep 20, 2019 1:04 pm
Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things:

Aug 30, 2019 1:00 pm
Train The Trainer: What Most Sales Enablement Strategies Are Missing

After seven years of working with 350-400 customers, it recently dawned on me that there’s a fundamental flaw in the sales training industry. For context, consultants like us typically go into market and provide sales leaders with basic training on how to be a coach of modern, digital sales skills. We then train the sellers … Continue reading “Train The Trainer: What Most Sales Enablement Strategies Are Missing”

May 28, 2019 2:04 pm
Let’s Talk Sales!

This Podcast is about the inspirational journey of Jamie Shanks, the CEO of Sales for life who has trained over 100 thousand personnel across various verticals in sales. He provided training in six continents in organizations such as Microsoft, Oracle, American Airlines, and many more! He has also authored highly acclaimed books such as Spear … Continue reading “Let’s Talk Sales!”

May 16, 2019 4:57 am
70% of Your Pipeline from Social Selling? Arzoo’s Story

 I’ve just returned from a successful business trip to Dubai, and while I was there I met up with one of our customers, Arzoo Edroos. Arzoo is an account-based seller for Refinitiv and Thomson Reuters, and we’ve been working with her for the last seven years.