Visit our website for more content: This has been a very hotly debated topic for the last 18 months or so. There are two camps of thought here and both sides are extremely passionate about their positions. What’s more, both camps make compelling and valid points. So, what’s the answer? Should Sales Professionals write their own content? Yes, I mean physically write their own words down and publish blogs (using LinkedIn Publish, your company’s corporate blog or creating their own blog)? Check out this video to see my answer.

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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Mar 1, 2018 2:45 pm
Jamie Shanks: The Executive Guide to Social Selling Success This presentation is the roadmap for executive buy-in and strategy to execute a successful Social Selling program. The goal of this session is to allow triple alignment between sales enablement, marketing, and sales operations. Follow these steps and you will be able to implement a Social Selling program that drives long-lasting revenue.