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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Social Sellers Vs. Non-Social Sellers [Videographic + Research]

Posted by Julia Manoukian on Dec 22, 2016 12:26:24 PM

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What do hundreds of sales, marketing and sales enablement leaders and professionals think about social selling? Our latest research set to find out. 

A few weeks ago we published an infographic outlining the details of our State of Digital Sales Survey. We highlighted sales leaders top priorities and challenges, as well as the benefits of a consistent social selling approach.

To clarify, consistency means sales teams are putting out daily social activity, marketing produces insights sales can use to accelerate conversations and sales enablement (if this department exists within your company) brings it all together in terms of tech stack, coaching, etc. 

This short videographic highlights 3 key findings we discovered about the ROI of properly implemented and executed social selling programs. Click below to play.

- Teams who embrace social fill pipeline faster: social sellers gain 18% more pipeline 28% faster. Tweet: Social sellers gain 18% more pipeline 28% faster via @MySales4Life http://ctt.ec/tdbB3+

- Companies with formalized social selling processes are more likely to hit revenue goals: 78% of social sellers hit their revenue goals in the past year vs 38% of non-social sellers. Tweet: 78% of social sellers hit their revenue goals in the past year vs 38% of non-social sellers via @MySales4Life http://ctt.ec/u9ma4+

- Social selling gives companies higher ROI vs. traditional tactics: social sellers gain 57% higher ROI from social selling vs 23% using traditional tactics. Tweet: social sellers gain 57% higher ROI from social selling vs 23% using traditional tactics via @MySales4Life http://ctt.ec/4Y7f_+ 

 

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Julia Manoukian

Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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