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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Social Selling Key Trends: The Year Of Massive Adoption [New Research & ViDEO]

Posted by Daniel Ku on Apr 21, 2016 1:35:45 PM

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Social Selling Massive AdoptionAs sales and marketing evolve, more teams are recognizing the importance of social selling. Where are we in this evolution and what trends have emerged? What practices should you be adopting today to stay ahead of the competition? Discover how your peers are embracing social selling and driving results, and how you can seize this opportunity to gain an edge.

Key trends:
  • Top performers spend 25% more time on research and preparation.
  • Top sales and marketing pros send 148% more connection requests and share 23% more content.
  • Social selling behavior leads to a 2X increase in sales performance through new clients, meetings secured and opportunities generated.
  • Social selling adoption is higher amongst older sales professionals: 27% are over 30 years old, 33% in 30-45yo and 34% in 45+ yo.

Watch Justin Shriber, the Head of Marketing for LinkedIn Sales Solution speak about how social selling drives massive results in 2016.

Justin-Shriber-Slides.png

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Daniel Ku

Daniel Ku

About the Author

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

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