Sales professionals need help finding great content. Your marketing team needs to become the General of your Content Army.
One of the core challenges facing sales and marketing teams is that sales knows they want to share content, but don't know where to find it. On the flip side, marketing is perplexed as to why salespeople aren't sharing the content they work hard to create.
Check our this short video that explains how marketing can help sales succeed in sharing great content. You can also download this FREE guide on 12 Steps to Building an Army of Content Soldiers to help you on your journey.
The Bottom Line
It's time for the marketing team to step up and become the General of the Content Army. Sales enablement is the name of the game.
If nothing else, marketing needs to focus on building systems in which all salespeople can easily grab content that aligns with the different stages of their customeres' buying cycles. Organized file folders are truly the key to distributing content.
If you're interested in learning more about sales and marketing alignment or sales enablement, don't miss Thursday's FREE Sales Enablement Summit that is being hosted by Demand Metric. I'll be presenting during a session and it will be a great learning opportunity! Join 2000+ of your peers and thought leaders and gain access to 80+ tools and reports that will help you build your 2014 sales enablement plan.