During a fire in a convent, a group of nuns were trapped on the third floor. Thinking quickly, they took off their habits, tied them together, and used them as a rope to go down through the window.
After they had reached safety, a reporter asked, “Weren’t you worried that your habits would rip on your way down?”
“Of course not!” said one of the nuns. “Don’t you know how hard it is to break an old habit?”
Habits are hard to break. For decades, sales reps have relied on old tactics to feed their pipeline. However, in the past years the arrival of Social Selling has dramatically changed how buyers behave and it's also causing a revolution in the way sales teams operate. While the concepts of Social Selling are easy to grasp, fully adapting to the requirements of social selling can be a difficult change.
The following visual published by Salesforce.com includes a list of do's and don'ts on how to approach Social Selling and generate real results. Check it out!