SlideShare has emerged as the “quiet giant” of marketing. The combination of short nuggets of wisdom alongside motivational images draws 60 million visitors every month. For example, Fast Company blogger David Brier turned his insights on branding into 70,000 views in less than two weeks. That's a lot of potential customers.
SlideShare matters most with the prospects who matter most, as well. A report from comScore found that business executives are five times more likely to go to SlideShare over any other social network. It's where they go for inspiration, information and resolutions.
There's one more great reason to go to SlideShare.net. They make a perfect channel for repurposing content like tweets, webinars, blogs, videos, infographics and just random thoughts. Reaching a wider distribution without having to generate new content is a more productive way to identify new prospects. Consider learning how to excel at selling from Social Selling experts along the way as just an added bonus.
Anyone who doesn't already carve out some of his or her weekly sales time for education via SlideShare should correct that error immediately. In the meantime, here are some of the most powerful ideas for better Social Selling directly from a few of the biggest names in the game.
Jill Rowley's “Social Selling Keynote for Symantec”
2. “Read what your buyers are reading and share that content across your social networks.”
Bob Moody and Amy Miller's “5 Ways to Close More Business with Social Selling”
Danielle Herzberg's “How Twitter Can Solve 3 Major Sales Challenges #SocialSelling”
5. “If a question is asked about how you compare to a competitor, that's a huge opportunity to be the first one to respond.”
Koka Sexton's “Professional Branding Tips”
7. “Proficiency in social media is a differentiator now, but will soon be a qualifier.”
Salesforce's “The Dos & Don'ts of Social Selling”
Inside View's “Getting a Competitive Advantage through Social Selling”
LinkedIn Sales Solutions' “50 Successful People Share the Best Advice They Ever Received”
11. “Focus on being interested, not interesting.” Bethany McLean, Editor of Fortune Magazine.