"If you suck offline, you're going to suck more online, so don't suck."
Biting words from Social Selling Evangelist Jill Rowley. The days of old school sales mindset are far in the past. The pushy nature of traditional techniques and the attitude of "Always Be Closing" are all a distant memory to the modern sales professional. And to put these exact people on social isn't going to help anyone as Jill says, "it's actually going to be a recipe for disaster."
So how does Mr or Mrs. Pushy Quota Crusher get started? It's simple: Mindset before skillset, followed by toolset.
When Jill Rowley stepped into our office, I just had to ask her a few questions on how organizations can truly get started with Social Selling.
Social offers a new way of finding and engaging with your customers but ultimately it's a channel where they're most receptive. In the video below, Jill speaks about how traditional sales methods like cold calling and unsolicited emails just don't cut through the clutter anymore. So what does the Social Selling Queen recommend for an organization to get started? Watch and find out!