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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

How Should You Plan to Use LinkedIn Publishing?

Posted by Jamie Shanks on Mar 1, 2014 3:00:09 AM

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LinkedIn PublishYou've probably heard about a powerful new social selling tool: LinkedIn Publishing. How can you use LinkedIn Publishing to help your buyers?

Over the last few months, LinkedIn has tested its new publishing feature with 150 of its most influential users.

Now it's being rolled out for everyone. When used right, LinkedIn Publishing can be an amazing platform for helping your buyers.

Here's a quick video to help you understand the best practices that will help you make the most of LinkedIn Publishing:

Social Selling Breakup

The highlights:

1. Personal Digital Newspaper

Look at LinkedIn Publishing as your own digital newspaper (it can be much more powerful than paper.li and Scoop.it)

2. Guide Your Buyers

Guide your buyers to your content by positioning LinkedIn Publishing as a resource that is filled with tips, tricks and tactics.

3. Think of the 50/50 Split

  • 50% will be current blogs that have been tested on your site that have PERFORMED and gone viral (content people care about)
  • 50% will be original, thought leadership content (can be a great article you read and your summary/take on that article)

The Bottom Line

LinkedIn Publishing can become your digital voice with your buyers!

Book some time in my calendar to chat with me about how you can use LinkedIn Publishing as part of your social selling strategy. What are you waiting for? You can also download one of the social selling guides below.

9 Step Thumb10 Step Book Jamie Shanks Social Selling Talks

Jamie Shanks

Jamie Shanks

About the Author

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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