<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2312226862355587&amp;ev=PageView&amp;noscript=1">

The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Make Some Room: Social Selling is Here to Stay

Posted by Amar Sheth on Jul 16, 2014 5:00:38 AM

Share

Social Selling

This post is not about the fact that people are slow to adopt social media in the sales process. It’s more about the correct mindset that’s needed when the decision to go social happens.

Let’s not kid around and let’s face the facts. As much as a new strategy has to fit around your company culture, you’ll also need to change some of the things you do to realize that you have to accept the new cultural realities of going social.

Management and leadership need to internalize this for the proper internalization of social selling into any sales culture.

The Push for Change

As with everything, bringing social selling to your sales team requires a good mixture of reason, understanding and pushing.

I know these concepts are new, so they’re going to take time to understand, practice, adopt and master. However, that doesn’t mean we don’t push for the change. Going social for the sake of it, doesn’t do any good. It’s pretty much a worthless activity without any substance to back it up. Do you cold call without being serious about it? Then why try to practice social selling halfheartedly?

The Sales Stepchild?

This brings me back to the title of the blog and making some room for social selling.

You’ve got to make room to adopt social selling – you can’t treat it, as the saying goes, like a stepchild in the world of sales. It’s not a nice tag-along item or an accessory you brand, or even something you do for the sake of doing it. Talk about a huge waste of everyone’s time and money. If you’re serious about social media and how it can transform your sales efforts, then you’ve got to get behind this 100%.

The Bottom Line

The best thing about social selling is that it helps to create more conversations with people – possibly one of the toughest things for sales professionals. For this reason alone, it’s time to make room for social selling. Remember, this is a change in mindset, but once you commit, you’ll love it - you won’t be able to live without it.

If you’re wondering how to make room for social selling in your daily sales activity, check out these sales resources. And if you’d like to chat further, you can contact me by clicking the button below.

Amar Sheth CTA 9 Step Thumb eBook 10 Step Book

Amar Sheth

Amar Sheth

About the Author

Amar Sheth has trained thousands of people worldwide on the topic of Social Selling, through a style that’s part storytelling and part motivational.

Subscribe to Email Updates

New Call-to-action
New call-to-action

Follow Us

Latest Blog Posts

Upcoming Events

Next Webinar your way!

Well, we understand your excitement and promise to come back with another big event shortly.
Till then just stay in touch!

Posts by Topic

see all