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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Social Selling Rockstar: Everybody Needs a Koka!

Posted by Jamie Shanks on Oct 17, 2014 2:06:20 PM


MaxresDo you have a “Koka” in your business? Haha. This was a great quote from the LinkedIn SalesConnect event in San Francisco on Thursday, September 17th.

I’m pretty sure it was Meagen Eisenberg from Docusign that came up with this beauty…

What does it mean?

When Meagen was describing how important it is to have a Social Selling rockstar in your business, so sales reps have a resource. Not only a resource, but a benchmark and context to see how applicable Social Selling is in THEIR business.

Having a Koka in your business is a shout-out to Koka Sexton, the Social Selling guru that has helped shape the Social Selling industry.

Why is having a Koka in your business so important?

  • You have a resource internally that sets a benchmark
  • You have a resource internally for your sales reps to speak with
  • You can shine a light on your Koka to help shift the behavior of your sales team

Examples of a “Koka” in other sales organizations:

Liz Kempinski

Liz Kempinski - ADP

Keith Gill

Keith Gill – Copper State Communications


Susan Saleh - Entrust

Evan Greenberg

Evan Greenberg - SAS

Jamie Shanks Lets Talk Social Selling9 Step Thumb12 Step Book

Jamie Shanks

Jamie Shanks

About the Author

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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