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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

The Ideal LinkedIn Profile: 3 Elements You Can't Ignore

Posted by Jamie Shanks on Oct 27, 2014 5:52:06 PM



I always get this question: What does an ideal LinkedIn profile look like? Check out Mario Martinez Jr.'s profile, VP of Sales at PGI.

What makes his LinkedIn profile stand out are 3 key elements:

1) The profile photo: Just by looking at Mario's profile image I know I can probably trust him. Not only is it professional looking, but his posture and expression are quite inviting. This especially impactful considering a study that LinkedIn conducted a few years ago, which tracked participants’ eye movements as they scanned LinkedIn profiles. Their findings: a profile photo was the #1 place that everyone looks on your profile.


2) The header: This should be an elevator pitch that communicates the value that you offer as a professional. Don’t use your professional title as your headline. If you want to entice users to read further, answer two questions: who do you help, and how do you help them? Actually, actually using the word "help" doesn't hurt :) .


3) The summary: This is when Mario's profile viewers probably feel compelled to talk to him. His summary includes not only keywords (to get him found), but also relevant video content and, most importantly, a call-to-action (i.e. "Call me at...").


Are there any other elements that stand out in Mario's profile? Any other profiles you think are worth highlighting? Feel free to let me know in the comments below!

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Jamie Shanks

About the Author

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leader all around the world.