There's a lot of talk around the changing sales and marketing landscape. But this evolution is driven by one important factor: the buyer. The way people purchase products and services online has dramatically changed over the years – and these days, buyers have more power than ever. To understand more about what influences today's customer, we've put together an infographic that reveals their motivations.
What kinds of content resonate more with buyers? Who do they trust? Which tools should you employ to simplify the buying process? Take a look!