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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Social Selling Success Story: Chris Poole Uses Social Selling to Drive Pipeline!

Posted by Amar Sheth on May 30, 2014 1:10:19 AM


Chris PooleWho says that social selling is only for SMB and enterprise organizations?

They must be sorely mistaken because Chris Poole of Spot Check Services is proving that urban legend wrong!

Chris handles a vast territory for his company: the entire Eastern Canada region. He knows that his buyers aren’t just waiting by the telephones waiting for vendors to call them. In fact, it’s quite the opposite. Chris figured out quickly that buyers are heading online and to social media to discover and research.

Watch the video where Chris describes using creative searching to find opportunities where none existed before. Not only is he having conversations online, he’s converting these into real sales opportunities for his pipeline.

Check out the video here.

Still on the Fence About Social Selling?

If you’re still on the fence about social selling, you need to get off. Either way you’re wasting time. The worst part is that you’re wasting YOUR time. Time is the only resource you won’t ever get back, so you need to make a decision either way.

Chris’ Story is Compelling

There’s a term we’ve been using in sales for a long time. It’s called low hanging fruit. If you believe there is such a thing, then Chris’s story is even more compelling. Instead of cold, hard pitching people who don’t know him, Chris used social media to find people that do know him or would find his story compelling.

All that energy of landing a client has to account for something, right? Well, why not use that as currency to fuel further customer acquisition?
Social Selling Expert

The Bottom Line

How many more success stories are you going to wait around for? Aren’t you convinced that you need to incorporate social selling into your daily practice? In addition to your other prospecting and account management efforts, shouldn’t you take a step forward to learn how to tackle buyers online?

Remember, it’s 80% psychology and 20% mechanics. This means that social selling isn’t difficult, it’s just different.

Need to figure out where to start? You’re in luck. There have been tens of thousands of sales professionals who have gone down the path of social selling, leaving clues behind for you to follow.

Click on the “click to schedule” button below and I’ll help you figure out your very first step.
Amar Sheth


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Amar Sheth

Amar Sheth

About the Author

Amar Sheth has trained thousands of people worldwide on the topic of Social Selling, through a style that’s part storytelling and part motivational.

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