Who says that social selling is only for SMB and enterprise organizations?
Chris handles a vast territory for his company: the entire Eastern Canada region. He knows that his buyers aren’t just waiting by the telephones waiting for vendors to call them. In fact, it’s quite the opposite. Chris figured out quickly that buyers are heading online and to social media to discover and research.
Watch the video where Chris describes using creative searching to find opportunities where none existed before. Not only is he having conversations online, he’s converting these into real sales opportunities for his pipeline.
Check out the video here.
Still on the Fence About Social Selling?
If you’re still on the fence about social selling, you need to get off. Either way you’re wasting time. The worst part is that you’re wasting YOUR time. Time is the only resource you won’t ever get back, so you need to make a decision either way.
Chris’ Story is Compelling
There’s a term we’ve been using in sales for a long time. It’s called low hanging fruit. If you believe there is such a thing, then Chris’s story is even more compelling. Instead of cold, hard pitching people who don’t know him, Chris used social media to find people that do know him or would find his story compelling.
The Bottom Line
How many more success stories are you going to wait around for? Aren’t you convinced that you need to incorporate social selling into your daily practice? In addition to your other prospecting and account management efforts, shouldn’t you take a step forward to learn how to tackle buyers online?
Remember, it’s 80% psychology and 20% mechanics. This means that social selling isn’t difficult, it’s just different.
Need to figure out where to start? You’re in luck. There have been tens of thousands of sales professionals who have gone down the path of social selling, leaving clues behind for you to follow.