Social selling isn't just for B2B sales professionals selling technology solutions. Find out how this culinary events company uses social selling to land a huge corporate account.
If you follow this blog, we’ve primarily focused on how corporate sales professionals in the B2B world are using social media to find leads and close more business.
I had some peers in the industry contact me and ask if social selling was just for B2B sales professionals selling technology or software. The short answer: it’s not. Anyone in sales can use social media to find potential buyers online and strike up conversations. You don’t need to be in any particular industry.
I’d like to introduce you to Wendy Chung of Culturelicious. If you’re a foodie, you’ll love what Wendy does! She brings different cuisines from around the world in an events-based experience for individuals and businesses.
See what Wendy is doing and how she won a deal at Samsung Canada using social selling.
Wendy isn’t a pushy sales person and her goal on social media is to be helpful and provide value, insights and expertise to those that may need it. That’s how sales opportunities are created.
The Bottom Line
Whether you’re a software sales professional or a small business owner, social media is a medium you must get to know. Learning social isn’t difficult, it’s about creating a simple and effective daily routine that helps you start having conversations and converting them into opportunities.
Need resources and guidance to get started? We’ve got lots of that. If you’d like to see how social selling can help you, feel free to reach out to me below.