In this success story, I want to introduce you to Ben Laflamme, a B2B sales professional from Montreal, Canada who is starting to take his sales efforts to the next level. Ben provides fleet management solutions and insists that even industries as diverse as are undergoing lots of change.
Like most of us, Ben got into sales with a complete commitment to cold calling. He was smiling and dialing like all of us. One day he started to face a huge problem; he noticed that prospects were picking up the phones less.
Instead of quitting or just continuing and pretending like there was no problem, Ben did something about it. He did it in a major way.
Ben now uses social media platforms like LinkedIn and Twitter to research buyers, find active conversations and a whole lot more. He’s able to get customer appointments using social media and it’s taking far less effort than before.
You may have read about him before when I described how he set up his own blog that focuses on providing information, expertise and advice for buyers in his industry. Talk about a totally different way to stand out! He’s also building his personal brand because he knows it’s something that can help him.
Ben is using social media to his advantage to bring more opportunities into his pipeline. Here I discuss with him how he’s able to do it.
The Bottom Line
Are you serious about taking your sales efforts to the next level? Why not try social selling like Ben? If you have something important to say that can bring real value and help buyers, why not start expressing that online?
You don't need to start big. They key is to start.
Need help in figuring out what your first step should be? We've got lots of free resources, guides and tools for you here. If you want to talk more, feel free to schedule some time below.