Jennifer Macaskill

Jennifer MacAskill from Cision has boosted her sales pipeline significantly by using LinkedIn.

What happens when you become a social seller? If you’re doing it correctly, you deliver immense value to your buyers. Your agenda is to provide this value to as many people as possible. You can’t help it – it’s just something you do.

A great by-product of providing value are more opportunities in your pipeline and more sales.

Meet Jennifer MacAskill. Some of you may have read our blog about her solid $28,000 deal through her social selling efforts. Being creative pays off when social selling and Jennifer is a fine example of that.

I had a chance to follow up with her in this edition of The Social Success Factor as she revealed a powerful figure: 41% of her pipeline is now from social selling. Let that number sink in for a moment.

Watch Jennifer explain her social selling efforts in her own words.

Can Social Selling Work For You?

In one word: yes.

How Can You Start?

Believe you can do it. Plus, wouldn’t you actually like to have some fruitful conversations instead of being ignored by buyers?

The Bottom Line

Ultimately, it comes down to you wanting to make it easier for you to sell. If Jennifer can build a whopping 41% of her pipeline through social selling, why can’t you? If you’re willing to put in the time to learn and practice, anything is possible.

Now the question is: when are you starting?

If you need help getting started with social selling, schedule a time to chat with me using the button below.

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Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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