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Modern sales is stuffed with tricks, tools and tactics to give salespeople a leg up. But as buyers inboxes get more cluttered and social feeds more crowded, it’s getting harder to demand their attention.

How can you spark valuable conversation with buyers at the table this year? Here, the old-age tactics win: educate yourself, listen, and be persistent. We hope you’ll be grateful to dig into these 8 “pie” charts that help inform your sales strategy for the coming new year, brought to you by SalesLoft.

Overview:

  • 35% of all email recipients open emails based on subject line alone

  • 80% of closed deals require five follow-up calls after the initial meeting. 

  • 55% of all buyers do their research using social networks (source). 

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Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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