Cold calling, you hate making them and buyers hate receiving them. So why do many sales professionals still consistently perform cold outreaches? Only a slither of calls (1% to be exact) actually convert to meetings. Many B2B organizations still try to sail their ship under stormy conditions.
These bone chilling stats tell the tale:
- Close to one million sales professionals will lose their jobs to self-service e-commerce within the next four years. (Click to Tweet!)
- Around nine out of 10 of top-level B2B decision-makers simply do not respond to cold outreach.(Click to Tweet)
- 74 percent buyers choose the salesperson who was first to add value and insight. (Click to Tweet)
So how do modern sales teams weather the storm through these harsh conditions? Selling social may be your guide to safe land. Check out the infographic below which reveals many more stats on the demise of cold calling.