Content has quickly become one of the most effective ways for companies to attract, educate and sell to buyers. According to Forrester, 82% of buyers viewed at least 5 pieces of content from the winning vendor.
So how can you use content to generate more sales? Take a look at our latest eBook, “The Definitive Guide to Spark Sales Conversations with Content” to find out.
The eBook will also outline:
- The roles and responsibilities involved in a cross-functional content strategy
- How to benchmark your performance against industry peers and best-in-class
- The barriers to success and how to enable content sharing on social platforms