A Digital Buying WorldIn this session you will walk away with a clear understanding of the key emerging competencies for the modern seller in today’s digital buying world. How has the buyer changed? And what key skills are needed to provide value to the modern buyer? Jim Ninivaggi, Chief Strategy Officer of Strategy to Revenue, provides a step-by-step guide on how to map these competencies for your own sales team.

What the modern buyer wants is not what they get:

  • 1 in 10 sellers are perceived as value-focused, according to Forrester

  • 74% reps spend too much time on features, according to Gartner

  • 33% of people would rather go to the dentist than sit through another PowerPoint sales pitch, according to Zagby

Watch below for the rest of this session.

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Jim Ninivaggi

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Daniel Ku

Author: Daniel Ku

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

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