frame in sales and sales enablement perspective
A lot of companies that invest in lead generation marketing campaigns such as SEO, PPC and email become frustrated because lead production just sputters along at mediocre levels month after month, year after year.
The challenge in Internet marketing is always testing and continuous improvement. No matter how good the keyword research, strategy and implementation, fine-tuning is always necessary — testing new keywords, new messages, new images, etc.
This is where lead validation, a true secret weapon, comes into play. Lead validation is the process of separating sales leads from other types of website inquiries. And because about half of all website conversions are “other,” by isolating true sales leads, marketers can zero in on the most campaign changes far more effectively than they can when relying on fuzzy and inflated conversion data.
For a full understanding of lead validation and how it can put more sales leads in your pipeline, review this slide presentation, The Critical Importance of Lead Validation. Put your online lead generation on the fast track!