Organizations that have a dedicated Sales Enablement role see an 8.2% in revenue attainment versus those that don’t. This role helps increase the effectiveness of sales teams by providing the right processes, the right technology and improving selling behaviour to ultimately grow revenue. Yet many organizations don’t have a dedicated function in place, what’s up with that?

Check out the infographic below created by Showpad with research from CSO Insights to understand the position of Sales Enablement and the key ways this role impact within an organization.
Sales Enablement Effectiveness

Daniel Ku

Author: Daniel Ku

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

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