Organizations that have a dedicated Sales Enablement role see an 8.2% in revenue attainment versus those that don’t. This role helps increase the effectiveness of sales teams by providing the right processes, the right technology and improving selling behaviour to ultimately grow revenue. Yet many organizations don’t have a dedicated function in place, what’s up with that?

Check out the infographic below created by Showpad with research from CSO Insights to understand the position of Sales Enablement and the key ways this role impact within an organization.
Sales Enablement Effectiveness

Daniel Ku

Author: Daniel Ku

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

Leave a Reply

Login First!

Related Blogs

Jan 21, 2020 7:00 am
You Don’t Have A Prospecting Methodology. Now What?

We’ve just entered the 2020s, and for the last two months, we’ve been fielding calls from companies planning their 2020 kickoffs and sales training. As we dove into their existing sales processes and methodologies, we’ve found that many of these processes and methodologies have been acquired from third-party sales training companies like Sandler, Corporate Visions, … Continue reading “You Don’t Have A Prospecting Methodology. Now What?”

Dec 3, 2019 6:10 am
What skill-based capabilities are your sales enablement teams mastering in the 2020s?

Times are changing for sales enablement, and it’s not good news. The sales enablement function is at a crossroads. Why? What we’re seeing is an out-with-the-old, in-with-the-new type mentality regarding sales enablement leaders. Unfortunately, sales enablement has been an afterthought for many organizations, and is treated as a second-class citizen inside the sales function. It … Continue reading “What skill-based capabilities are your sales enablement teams mastering in the 2020s?”

Nov 29, 2019 10:00 am
Why are you so afraid to “pull your reps out of the field”?

I’ve probably have heard the above statement 20 or 30 times per year for the last seven years. Whether we’re planning kickoffs, doing business reviews, or any kind of live, virtual, or on-demand training programs, sales leaders give me the same excuse time and time again, no matter what the industry: I DON’T WANT TO … Continue reading “Why are you so afraid to “pull your reps out of the field”?”

Sep 20, 2019 1:04 pm
Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things: