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It’s no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities. 

However, there seems to be ample room to improve so that marketers can make the most of their investments in this technology.

This inforgraphic illustrates the undeniable growth of marketing automation over the years and the potential that still exists for the future of these platforms to further enable marketers.  

 Key Takeaways:

  • Marketing automation adoption has increase 11 times what it was in 2011.
  • Email Marketing remains the most popular function of marketing automation, while many features continue to be underused by most organizations. 
  • Lead qualification has been identified as a key area for improvement among marketing automation users.

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Embed this infographic on your website:

<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/marketing-automation-revolution.jpg" alt="marketing automation trends" /></a>

About the Designer

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As a native of France, Quentin Zancanaro gained valuable experience in many areas of design including illustration, graphic and web design . Now, as a Graphic Designer at Uberflip, Quentin applies his versatile skill set to provide creative and innovative assets to promote the Uberflip brand.

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Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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