ROI Of Social SellingThere is a ton of talk about Social Selling in the market. If you’re in sales or marketing today, there doesn’t appear to be a shortage of it. Sales people are offering tips, trainers are offering workshops, companies are sitting back and wondering what to do.

But if you’re in sales, I want this message to go directly to you. The ROI of Social Selling is 5-to-1. That’s right, you read that correctly. We’ve seen first hand from our clients that for every $1 they invest into Social Selling, they’re seeing a minimum of 5X return in less than 6 months. Technically, I should call this the 10X phenomenon. Imagine a 10X return in one year.

Check out the video here to see what I’m talking about.

It’s Time to Get Off the Fence!

No more waiting on the sidelines my friends. What’s the point? How much more proof are you looking for? If you go to our YouTube page you’ll see a ton of success stories of your sales peers that are crushing it with social. They’re not ignoring or dropping the phone or e-mail, they’re being smart and adding social into the mix.

What they’re seeing is amazing. I had a seasoned sales professional, Maria Tribble @ ON24, tell me that “100% of my pipeline and revenue is influenced by Social Selling.”

Cut Through the Noise

There are a handful of sales gurus claiming that Social Selling is nonsense. Listen, I’m not here to bash anyone but it just sounds like a lot of marketing fluff to me. All I know is that if my buyers met every day somewhere to network, learn from peers, etc. I’d at least want to be there. Then, I’d focus on figuring out what to do once I am there so I could educate them myself.

In a recent chat with Jill Rowley, I asked her what she’s saying to Sales Management around why social media needs to be a priority for sales teams. Her answer was simple and impactful: “because our buyers are on social media.”

It’s that simple!

Sometimes the best decisions you’ll make will be your gut instinct. So ask yourself, “are my buyers researching and conducting due diligence online?” and if you answer YES to that question, don’t you owe it to yourself to not miss out on sales conversations with them?

I’ve never understood why some people say “Do this OR that.” Why can’t it be “this AND that?”

No sales methodology or process or communications medium has to lose if Social Selling wins. It would be incredibly foolish to leave one for the other. The key is to do ALL in unison; in a way that EXPANDS sales opportunities, not contracts.

The Bottom Line

Some of you are just waiting in the wings. You’re waiting for “something.” Everyday you wait there are buyers you’re missing conversations with.

Sometimes you just feel nervous and that’s okay. But remember that figure I gave you earlier on, our clients are seeing an average of 5X return in less than 6 months. There’s something compelling with Social Selling. You’ve got to at least learn it to take huge and massive advantage of it.

Think social is not worth your while? Or do you think it’s time to start to learn how to use it? Tweet me your thoughts @AmarSheth or connect with me on LinkedIn to let me know.

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Amar Sheth

Author: Amar Sheth

Amar Sheth has trained thousands of people worldwide on the topic of Social Selling, through a style that’s part storytelling and part motivational.

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