http://www.salesforlife.com “Changing the way you do business to create opportunity can be hard within an organization” says Mario Martinez Jr. Mario is a Regional Vice President of Sales at PGi, a leading global software and communications provider. He is right. Social Selling today is beginning to make an impact on the way buyers can be approached and how B2B sellers can be invited into solutions-based conversations. I invited him on the show to discuss how Sales Leadership can begin to think about Social Selling and incorporate it – bit by bit – into the activity cadence and sales process of their organizations. He is poignant, hard-hitting and provides key insights for any sales leader today who is asking, “How do I get my team more social?” Watch and hear his insights here. The entire interview is a must-watch!