Social Selling

Social selling is having an important impact in the way buyers interact with companies.

According to a study by Social Centered Selling, 54% of social salespeople have tracked their social media efforts back to at least 1 closed deal. Our latest infographic explores the way companies are leveraging social selling, including top benefits, sales results, and relevant advice by social media experts. Check it out!

Key insights:

  • Knowing how to target prospects is still a big concern for 83% of companies.
  • 73% of companies that spend 6+ hours per week working on social media see an increase in lead generation.
  • 57% of organizations who’ve been using social media for at least 3 years report it has helped them improve sales.


The Stateof Social Selling

Need help getting started with LinkedIn for sales? Check out our collection of LinkedIn video tips or schedule a consultation with the using the button below.

{{cta(‘9a7d40ba-c0e6-454f-9bf3-f608ce5a6527′,’justifyleft’)}}

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Jan 21, 2020 7:00 am
You Don’t Have A Prospecting Methodology. Now What?

We’ve just entered the 2020s, and for the last two months, we’ve been fielding calls from companies planning their 2020 kickoffs and sales training. As we dove into their existing sales processes and methodologies, we’ve found that many of these processes and methodologies have been acquired from third-party sales training companies like Sandler, Corporate Visions, … Continue reading “You Don’t Have A Prospecting Methodology. Now What?”

Dec 24, 2019 9:00 am
2020s Trends: Team-Based Selling & Regionalized Learning

In 2019, we noticed a particular trend that we fully expect to continue into the 2020s: companies are looking at selling as a team sport. Role-based, prescriptive learning is still critical, there are nuances to every role, and when learning a new sales methodology or new global method strategy, companies focus on regionalized learning, because … Continue reading “2020s Trends: Team-Based Selling & Regionalized Learning”

Dec 17, 2019 9:00 am
Where Sales Methodologies Fall Down: Prospecting

Over the last few years, I’ve been taking note of all the global sales methodologies in the world, whether value-driven, customer-centric driven, or challenge-driven, and we’ve integrated them all inside our Social Selling Mastery program. However, in my observations, I noticed an alarming—but also incredible—opportunity. Virtually all major sales methodologies created since the 1960s have … Continue reading “Where Sales Methodologies Fall Down: Prospecting”

Dec 10, 2019 8:00 am
Overcoming Social Selling Objections From Your EMEA Leadership Team

Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the … Continue reading “Overcoming Social Selling Objections From Your EMEA Leadership Team”