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 Sometimes, it sounds like marketers are speaking another language—especially when using terms associated with specific tools and platforms. It gets even more complicated when certain terms aren’t standard across all platforms.

Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in our infographic.

How to Speak “Marketing Automation”

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Marketing automation glossary transcript

Marketing Term Marketo Pardot HubSpot Act-On Eloqua
Unknown website visitors Anonymous lead Visitors Anonymous visitors Anonymous prospects Unknown visitor
Records in the database Leads Prospects Contacts Contacts Contacts
A list of records List List Static list List List
A list of records meeting specific criteria Smart list Dynamic list Smart list Segment Segment
Trigger for automated tasks Triggers Automation rules Workflow starting condition Trigger emails Program feeders
A sequence of emails Engagement engine Drip program Workflow Automated program Program
The activity history of each record in the database Activity log Activities Interactions Timeline Activities
The rating of each record based on their fit and engagement Lead score Grade & Profile HubSpot score Score Lead score
The marketing automation information presented in Salesforce Sales insight Pardot activities HubSpot intelligence Act-On activity history Eloqua engage
Reporting and analytics Analytics Reports Reports Reports Insights
The place where you store files Design studio Content files File manager Media library File storage
A group of assets associated with a marketing activity Program Campaign Campaign Campaign Campaign
The calendar of marketing activities Marketing calendar Calendar Calendar Marketing calendar Marketing calendar
Help and training Community Labs HubSpot academy Act-On university Topliners

 

About the Designer

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Native of France, Quentin Zancanaro gained valuable experience in many graphic design areas and offers a versatile skill-set. As a Graphic Designer at Uberflip, Quentin focuses to provide creative and innovative assets to promote the Uberflip brand and communicate our message.

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About the Marketing Automation Expert

Dan Radu is Principal Consultant at Macromator Inc, a demand generation agency specialized in helping clients make the most out of their marketing automation technology. For more information, contact him at info@macromator.com.

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Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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