Sometimes, it sounds like marketers are speaking another language—especially when using terms associated with specific tools and platforms. It gets even more complicated when certain terms aren’t standard across all platforms.
Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in our infographic.
How to Speak “Marketing Automation”
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Marketing automation glossary transcript
| Marketing Term | Marketo | Pardot | HubSpot | Act-On | Eloqua |
|---|---|---|---|---|---|
| Unknown website visitors | Anonymous lead | Visitors | Anonymous visitors | Anonymous prospects | Unknown visitor |
| Records in the database | Leads | Prospects | Contacts | Contacts | Contacts |
| A list of records | List | List | Static list | List | List |
| A list of records meeting specific criteria | Smart list | Dynamic list | Smart list | Segment | Segment |
| Trigger for automated tasks | Triggers | Automation rules | Workflow starting condition | Trigger emails | Program feeders |
| A sequence of emails | Engagement engine | Drip program | Workflow | Automated program | Program |
| The activity history of each record in the database | Activity log | Activities | Interactions | Timeline | Activities |
| The rating of each record based on their fit and engagement | Lead score | Grade & Profile | HubSpot score | Score | Lead score |
| The marketing automation information presented in Salesforce | Sales insight | Pardot activities | HubSpot intelligence | Act-On activity history | Eloqua engage |
| Reporting and analytics | Analytics | Reports | Reports | Reports | Insights |
| The place where you store files | Design studio | Content files | File manager | Media library | File storage |
| A group of assets associated with a marketing activity | Program | Campaign | Campaign | Campaign | Campaign |
| The calendar of marketing activities | Marketing calendar | Calendar | Calendar | Marketing calendar | Marketing calendar |
| Help and training | Community | Labs | HubSpot academy | Act-On university | Topliners |
About the Designer
Native of France, Quentin Zancanaro gained valuable experience in many graphic design areas and offers a versatile skill-set. As a Graphic Designer at Uberflip, Quentin focuses to provide creative and innovative assets to promote the Uberflip brand and communicate our message.
About the Marketing Automation Expert
Dan Radu is Principal Consultant at Macromator Inc, a demand generation agency specialized in helping clients make the most out of their marketing automation technology. For more information, contact him at info@macromator.com.
