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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Today’s Challenging State of Selling

Posted by George Albert on Mar 30, 2019 5:01:00 PM


Turning potential prospects into customers is no longer easy for salespeople.  Why? The modern buyer has transformed. Today’s modern buyer is drastically different than buyers of the past, and the buying cycle has also changed significantly.  What can salespeople do to adapt to these changing times?

A sales organization’s success is more likely if its sales reps are skilled, knowledgeable and able to outperform.

The following infographic highlights the top challenges faced by sales teams in improving the modern buyer’s purchase experience, and generating revenue today and into the future.

Key Takeaways: 

• 72% of sales reps are not able to provide solutions to business issues.
• 64% of organizations report a rise in the average sales cycle in the last 12 months.
• 27% of sales professionals are directly engaging in core selling activities with prospects.

sfl infographic challenging state of selling-1

George Albert

George Albert

About the Author

George brings over 20 years of Sales and Marketing Experience helping companies from start-ups to fortune 500 solve their complex revenue generation systems.

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